Research
Telephone survey with know-how earned from 15million calls/month.
Experienced with over 200 surveys each year.
Flexibility to answer any emergency and/or high-volume survey.
- Able to estimate occurrence rate, such as cognition rate/ buying inclination rate, utilizing know-how earned from opinion poll operation experience.
- CS survey utilizing customer center operation know-how.
- Telephone survey
- Mail survey
- Internet research
- Telephone line existence research
Accomplishments
- Opinion poll on voters behavior
- Opinion poll on political conditions
- Survey to corporate/ membership organization subscribers
- Effect measurement on campaigning
- Popularity/ evaluation survey on product, ads, programs, etc.
- Survey to new subscribers
- Survey to canceling subscribers
- Research to end users asking their needs
- Customer satisfaction survey
- Mystery call
- Summarize and report survey results
- Research to end users asking their needs
- Area marketing
- Systemized telephone line existence research
- Recruiting service
Sample case
Moshi Moshi Hotline(MHL) has been working "Opinion poll on political conditions" for almost 15years. Early years, MHL was calling from phone books or Basic Resident Register.
Recently, many numbers are not listed on the phone books, nor Basic Resident Register is undisclosed as a rule, probability sampling became almost impossible. For countermeasures, MHL has installed "RDD sampling" method to create phone list for the research, since 2000. MHL is capable to operate by each of "quota", "chase" and "arbitrary" methods.
Our CATI (Computer Assisted Telephone Interview) system will oversee the research, it's productivity and data management.
- Quota method
- Assigning target sample based on gender and age group, ending when each target is achieved.
- Chase method (probability method)
- Gather the number of voters, select at random using random charts, then to research.
- Arbitrary method
- Pursue the research, if the person answering the call is qualified.
Using a special device to discriminate "active" or "inactive".
This device tries to catch the signal, to see if the other line is activated, and does not necessarily ring the person on the other end. Corporations and membership organization are utilizing this system for list-cleaning.
It is also used when creating "RDD sampling" list for opinion poll.
